When we purchased Java Blend at the end of 2019 with high hopes and excitement about the future of the coffee community in Halifax, we had no idea of the challenges we would be faced with only 5 months later. While trying to learn about all the business operations and meet our customers, COVID-19 began to creep up on us and before we knew it, everything was closed - our café, our roastery, our fellow small businesses who rely on us.
Our hearts sank and minds started racing. How long will this last? How can we continue operating? How can we keep the coffee flowing so that our customers have some sense of normalcy in their daily routine? We cannot let down our incredible team. We cannot disappoint our community.
The last two years have been incredibly challenging to say the least. But we’re writing this letter to thank our wonderful community for not only keeping us going, but pushing us to be better. We would not have survived without your ongoing support, so thank you for navigating through this with us. Thank you for being patient as we learnt the business. Thank you for continuing to support us through our takeout window and online. Thank you for being respectful and following public health guidelines in our café. Thank you for participating in our community initiatives. Thank you for choosing us.
Now, we are ready to look forward! We have a lot of exciting things planned for 2022 and we could not ask for a more supportive community of coffee lovers to surround us on this journey. This year we will continue to challenge ourselves, learn from our incredible team, appreciate everyone involved in creating a single cup of our coffee, develop new and existing partnerships with amazing farms, and support our family, friends and neighbours.
Thank you for showing us what “building community one delicious cup at a time” truly means!
Cheers,
Adam, Alex, Ibrar & Joe